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K-Beauty's Secret Weapon: How K-Beauty Brands Have Leveraged TikTok Shop to Dominate the US Beauty Market

Conference

18/09/2025 | 09h30 - 10h15

K-Beauty’s second wave has introduced some of the most exciting and fastest growing brands to the US market, including Medicube, Biodance, and Anua. What’s their secret? Tactically leveraging influencers on TikTok to build excitement and inspire purchasing.

In this session, NIQ and Spate join forces to analyze how K-Beauty brands have used TIkTok shop to generate views and sales. Learn tactics and strategies that you can apply to your own brands growth in social selling success.

Speakers