Live the MakeUp in NewYork experience!

16 & 17 September 2026, from 9am to 5pm at the Javits Center

An all-inclusive event. Two days.

The entire international cosmetics industry.


160+ exhibitors to meet: formulators, ingredient suppliers, packaging specialists, contract manufacturers & accessory experts. A fully immersive experience to source, compare, learn, and get inspired.


The meeting place where decisions are made to move your projects forward.
Exhibitors
Countries represented
IT AWARDS Innovations
Visitors
Logo L'Oreal
Estee Lauder
NARS
Revlon
Erno Laszlo
Iredale
MILK
MILANI
Mary Kay
Douglas
DM
Bluemercury
Sally Beauty
Macy's
ULTA
Target

Innovation & Trends Awards Competition

Excellence in Skincare & Makeup Innovation

Every year, the Innovations & Trends Awards spotlight the most outstanding innovations in the cosmetics industry.
Breakthrough ingredients, unprecedented textures, and packaging that reinvent the gesture: these exhibitor innovations are a true barometer of tomorrow’s cosmetic trends.

At the heart of MakeUp in NewYork

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Our partners 2026

Formes de Luxe
Beauty Packaging
Cosmopolo
Export Magazine
Global Cosmetic Industry
Pure Beauty
Asia Cosme Lab
Beautystreams
Cosmetics Inspiration & Creation
Daash
Luisa Oliva
Spate
CEW
FIT

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