ALL CONFERENCES

The Drivers of Change in Beauty and Makeup

WorkshopTrends Agency

2025-09-17 | 10:30 AM - 11:15 AM

Discover the latest insights from Circana’s State of the U.S. Beauty Market presentation, where industry expert Natallia Bambiza will explore evolving consumer behaviors, retail dynamics, and category performance across mass and prestige beauty and the impact on the makeup category. The session highlights economic sentiment shifts, makeup drivers and trends, and the growing role of e-commerce. Attendees will gain strategic perspectives on distribution, value-driven growth, and future outlooks to navigate the changing beauty landscape.

Speakers