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Strands Ahead: Navigating U.S. Hair Care Trends for 2025 and Beyond

Conference

18/09/2025 | 11h30 - 12h15

The U.S. hair care market is undergoing a transformation, fueled by rising consumer expectations and rapid innovation. In this session, we’ll explore how premiumization is reshaping the category, as consumers seek out luxury, salon-inspired products with elevated sensorial appeal and storytelling. We’ll take a closer look at the growing influence of skincare on hair care - particularly the surge in scalp health, bond-building treatments, and ingredient-led formulas that mirror skincare routines. Sustainability continues to play a pivotal role, with packaging innovation and ingredient transparency now critical to gaining consumer trust. Finally, we’ll examine how brands are leveraging digital tools and AI to deliver personalized, data-driven product experiences faster than ever before. Packed with insights and real-world examples, this session will equip marketers and product developers with the inspiration and foresight needed to thrive in the next wave of hair care innovation.

Speakers