Consumer Shifts Amid Rising Costs: Strategies and Opportunities in U.S. Beauty

Conference

17/09/2025 | 09h30 - 10h15

This opening conference, presented by Eleonora Mazzilli, Trend Localization & Business Development Director, North America at BEAUTYSTREAMS, sets the stage for a critical discussion on how U.S. consumers are adapting their beauty and wellness spending habits in response to rising price pressures.

Drawing on proprietary BEAUTYSTREAMS U.S. consumer data from a recent survey conducted among over 1000 U.S. consumers, Eleonora will reveal insights from most resilient to least resilient categories across Skin Care, Personal Care, Hair Care, and Color Cosmetics. In an era where inflation is reshaping the market, attendees will gain:

Category vulnerability insights: Which beauty & wellness categories are holding strong - and which are under strain?
Behavioral shifts in purchasing: Are consumers trading down, consolidating routines, or looking for value propositions?
Opportunities for brands: Strategies to foster resilience, drive loyalty, and innovate across price tiers.

As a burning-hot topic across all players in the U.S. beauty sector - from indie startups to legacy giants - the conference will equip professionals with data-driven perspectives to navigate today's and tomorrow’s turbulent industry landscape.

Speakers

Elisa Ferraro
BEAUTYSTREAMSArea Manager – North America West,
Eleonora Mazzilli
BEAUTYSTREAMSTrend Localization & Business Development Director, North America "