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Beauty Goes Barking: The Rise of Pet Care-Inspired Cosmetics

Workshop

18/09/2025 | 11h30 - 12h15

What do pets and personal care have in common? More than you might think. As the pet care market explodes with premium, wellness-driven offerings, beauty brands are beginning to take notes—and even take part. This session explores the growing overlap between pet care and cosmetics, from ingredient crossovers and shared sustainability concerns to the emotional drivers behind consumer purchasing. We’ll unpack how the humanization of pets is inspiring new formats, sensorial textures, and positioning strategies in both categories. Expect insights into how beauty brands are formulating for furry companions, how pet care brands are adopting beauty-grade standards, and what this convergence tells us about the future of wellness and self-expression across categories. Whether you're looking to innovate within beauty or explore adjacent markets, this is a conversation that will spark fresh ideas—and perhaps even unleash a new category.

Speakers