ALL CONFERENCES

Makeup Unveiled: What 2025 Launches Reveal About the U.S. Beauty Landscape

Conference

17/09/2025 | 14h00 - 14h45

The latest makeup debuts in the U.S. From celeb-led capsule collections to high-tech product rollouts, how these trends signal a deeper shift in consumer expectations and market dynamics. This session peels back the layers behind the latest launches to shed light on evolving trends: the demand for clean yet high-performance formulas; the quest for inclusivity through expanded shade ranges; the rise of multitasking hybrids blurring makeup and skincare; and the growing influence of authenticity as celebrity founders tell brand stories rooted in real-life rituals. We’ll explore how innovation in texture, technology, and tone reflects a consumer base that values personalization and purpose. Ultimately, this session will unpack how today’s makeup launches serve as both barometers and catalysts for a marketplace increasingly driven by scientific credibility, cultural resonance, and deliberate inclusivity. (SKINIFICATION OF MAKEUP)

Speakers