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Makeup Unveiled: What 2025 Launches Reveal About the U.S. Beauty Landscape

Conference

2025-09-17 | 02:00 PM - 02:45 PM

The latest makeup debuts in the U.S. From celeb-led capsule collections to high-tech product rollouts, how these trends signal a deeper shift in consumer expectations and market dynamics. This session peels back the layers behind the latest launches to shed light on evolving trends: the demand for clean yet high-performance formulas; the quest for inclusivity through expanded shade ranges; the rise of multitasking hybrids blurring makeup and skincare; and the growing influence of authenticity as celebrity founders tell brand stories rooted in real-life rituals. We’ll explore how innovation in texture, technology, and tone reflects a consumer base that values personalization and purpose. Ultimately, this session will unpack how today’s makeup launches serve as both barometers and catalysts for a marketplace increasingly driven by scientific credibility, cultural resonance, and deliberate inclusivity. (SKINIFICATION OF MAKEUP)

Speakers