Esmeralda HERNANDEZ

Esmeralda HERNANDEZ

Société
Beauty Creations Cosmetics
Description
Esmeralda Hernandez is the founder and CEO of Beauty Creations, a global beauty brand making luxury cosmetics accessible to all. Born in Mexico and raised in the U.S. by her single mother, Esmeralda began her entrepreneurial journey at 12, selling products at local swap meets. By 15, she was running her own perfume and hair business, sparking her passion for beauty. In 2016, she launched Beauty Creations to provide diverse consumers with high-quality, affordable products. Today, the brand reaches 45 countries, generates $84 million annually, and operates from a 92,000-square-foot California headquarters.

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