MakeUp in NewYork 2026 Conferences

Beauty’s next chapter is being written in New York. Here is our take on what’s happening.

Over two days, the MakeUp in NewYork conference program brings together the voices that matter in beauty: trend agencies, international experts, dermatologists, analysts, journalists, and brands. Each session offers a different reading of the market, from science to trends, from formulation to business.

14 sessions structured around three major tracks, designed for decision-makers shaping the future of skincare, makeup, and haircare.

September 16 and 17, 2026, Javits Center, New York.

Tracks

Conferences

Days

Beauty Experts

BEAUTY BUSINESS & MARKET DYNAMICS

Beauty keeps growing, but staying relevant has never been harder. AI is rewritting retail, French beauty is facing strong competition. Who sets the rules of beauty today?

15 YEARS OF BEAUTY, READ BY FIT

WHERE FRENCH BEAUTY STANDS TODAY

THE NEW BEAUTY RETAIL

STAYING RELEVANT: LEGACY BRANDS

BEAUTY 2030

INNOVATION, TECH & SCIENCE

AI compresses years of R&D into weeks. Packaging becomes functional, devices move from clinic to bathroom, and the line between beauty and health keeps dissolving. What's real, and what's just a claim?

AI FROM LAB TO SHELF

PACKAGING REIMAGINED

DEVICES & DIAGNOSTICS

BEAUTY MEETS HEALTH

CREATIVITY, CULTURE & COMMUNITY

Beauty's next big idea rarely starts in a boardroom. Indie founders drive innovation, C-beauty rises, and color becomes a language of its own. Where is culture taking beauty next?