Why visit MakeUp in NewYork 2027?

Where the future of skincare, makeup, and haircare takes shape
Two days, 160+ exhibitors, a rich program of conferences, and leading partner trend agencies, for decision-makers shaping the future of beauty.
MakeUp in NewYork is the must-attend event of the year, where the industry comes together to source, compare, anticipate, and decide.
Join the +5000 decision-makers who attended in 2025.

September 22 & 23, 2027, from 9 AM to 5 PM at the Javits Center

MakeUp in NewYork is designed for you if you work in…

Formulation & Laboratory

For chemists and formulators seeking technical innovation. Pigments, biotech, skincare actives, and novel textures.

Product Development & R&D

For teams who turn briefs into formulas. Ingredient sourcing, active packaging, and industrial partners.

Marketing & Communication

For teams leading product launches. Trend insights, weak signals, and emerging positioning.

Brand & Innovation Management

For Brand and Innovation Managers shaping the next collection. 15 conferences to help structure your 2027 roadmap.

Procurement & Sourcing

For buyers from major retailers and indie brands. 160+ curated suppliers, from Full Service to Private Label.

Press & Trend Forecasting

For journalists, consultants, and trendsetters. Early signals, exclusive innovations, and off-the-record industry insights.

Innovation & Trends Awards

DISCOVER THE AWARDS

What our attendees say

It was a great experience that let us discover new trends on site, connect with our suppliers, meet new partners and gather many innovative, creative business ideas for the future of our sector. We come back inspired, with a solid action plan.
GROUPE BOTICARIO
It was a really nice experience, cozy atmosphere, and suppliers were easy to reach.
UNILEVER
Moving from aisle to aisle, we noticed a lot of things in the windows and displays, as well ass in the IT Awards area, and some interesting discussions.
L'OREAL

Why visit MakeUp in NewYork 2027?

READ ALL TESTIMONIALS

The industry is coming together. Join it.

September 22 & 23, 2027, at the Javits Center. Free registration, reserved for beauty professionals.
DISCOVER 2026 PROGRAM →

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