PROGRAM AND ANIMATIONS 2026
Understand the market. Anticipate trends. Make better decisions.
MakeUp in NewYork presents a curated series of conferences and animations tailored for beauty professionals, crafted to expand your expertise, spark creativity, and deliver practical solutions to meet your consumers’ evolving expectations.
Conferences, Beauty Talks, the IT Awards, two days to leave with a clear understanding of what’s shaping the industry.
FIT, major partner of the 2026 edition.
One of the most influential institutions in fashion and beauty joins MakeUp in NewYork for its fifteenth New York edition.
For decades, the Fashion Institute of Technology has trained the creative minds behind the industry: makeup artists, product developers, brand founders, the talent that keeps New York at the center of beauty. Its cosmetics and fragrance programs are a reference well beyond the city.
For this anniversary edition, FIT takes its place at the heart of the show with an original exhibition, created specifically for MakeUp in NewYork, and takes the floor in conference. The content of the exhibition will be revealed soon.
An exclusive presence, to discover on site on September 16 and 17.
Conferences - 3 tracks. 14 sessions. A clear reading of the market.
Over two days, the conference program brings together the voices that matter in beauty: international experts, founders, retail and AI specialists, journalists, and trend agencies. Each session offers a different perspective, from science to culture, from formulation to business.
Three major tracks structure the 2026 edition:
- Beauty Business & Market Dynamics: who will define the next decade
- Innovation, Tech & Science: what's real, and what's just a claim
- Creativity, Culture & Community: where culture is taking beauty next
IT Awards 2026: The innovations driving the industry forward.
Each year, the Innovation & Trends Awards spotlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, unprecedented textures, formulations that push boundaries, and packaging that redefines beauty gestures.
Every innovation is first reviewed in Paris by an international jury of beauty experts, who name the finalists across four categories: [Ingredients, Contract Manufacturing, Packaging, Accessories]. These finalists then travel to New York, where a dedicated US jury of industry leaders selects the winners, along with two Special Awards.
Finalists and winners are showcased in an exceptional display at the heart of the show, offering a tangible insight into what's ahead for the cosmetics industry.
CEW, a longstanding partner of MakeUp in New York.
The leading community of beauty executives in the United States has supported the MakeUp in shows for nearly ten years, in New York as well as in Los Angeles and Paris.
Cosmetic Executive Women brings together the people who lead the American beauty industry: brand executives, retailers, founders, the decision-makers who shape where the market goes. Its programs, its awards and its insights are a reference the entire industry watches.
A loyal presence at the New York edition, CEW this year hosts an exclusive conference and sits on the US jury of the IT Awards, alongside the experts who distinguish the innovations of the edition.
A long-term partnership, serving the decision-makers of beauty.
6 Trend agencies welcome you on their dedicated spaces.
For the 2026 edition, MakeUp in NewYork brings together 6 trend agencies and independent experts from Europe, the United States, and Asia. Each partner is hosting a dedicated space at the heart of the show, a place to connect in person, explore their latest reports, discover curated selections of inspiring products, and initiate future collaborations.
From cultural decoding to behavioral data, from the formulation lab to Asian market expertise.
Beauty Talks
Voices of beauty intelligence take the floor.
A format now well established and recognized within the trade show landscape, the Beauty Talks 2026 will feature around ten independent experts each speaking from their own field of observation.
30 minutes to understand where the market is heading: from weak signals to long-term shifts, from the Asian field to North American data, from advisory work for major maisons to pure beauty analysis.
Discover those who are speaking
For the 2026 edition, MakeUp in NewYork brings together more than 30 speakers: trend agencies, dermatologists, luxury economists, journalists, brands, and international experts. Each offers their own perspective on the market based on their specific field.
The first names have already been announced, and the program is being gradually revealed.
