Why exhibit at MakeUp in NewYork 2026?
Showcase your innovations to the decision-makers who will shape tomorrow’s purchases.
MakeUp in NewYork brings together buyers, marketers, and R&D teams from leading skincare, makeup, and haircare brands, from LVMH to L’Oréal, from Charlotte Tilbury to Rare Beauty. Two days to meet your future partners, secure projects, and accelerate your growth in the American market.
September 16 & 17, 2026 - Javits Center, New York
MakeUp in NewYork is for you if you are…
Take advantage of this opportunity to meet qualified visitors: independent and prestige brands looking for their future partners to co-create tomorrow's beauty trends.
Use the event to meet your current clients, discuss ongoing projects, and explore new collaboration opportunities. Receive immediate feedback, facilitating the continuous improvement of your products and services.
Explore the exhibition to gain valuable insights into market trends, new technologies, and the strategies of your peers. Identify differentiation opportunities and adjust your strategies accordingly to strengthen your market position.
Ready to exhibit in June 2026?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
What those who have exhibited say
As always the Makeup in shows are the best in the industry both the vendors and guests are treated so good…This show always produces new customers and new Opportunities for my company to grow. The Makeup team is amazing !! Congrats oin another amazing show…Can’t wait for LA…
It is always a pleasure showing in MakeUp in NewYork. It is a great show, very focused, very B2B and very professionally organized.
We like the show, the show was great because we had the ability to actually meet with customers again, everybody was looking to come back from Covid and they were ready to shop and they were happy to be there. See you in LA!
IT AWARDS
Showcase your innovation. Get it seen by the entire industry.
The Innovation & Trends Awards highlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, novel textures, boundary-pushing formulations, and packaging that reinvents usage.
Each product is reviewed by our independent international jury of beauty experts across 4 categories: Formulation, Contract Manufacturing, Packaging, Accessories. Finalists and winners are showcased in a dedicated exhibition area at the heart of the show, offering direct visibility to the decision-makers attending the event.
Ready to exhibit in September 2026?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
NEW YORK 2026 EDITION - Applications open. If you are planning to exhibit at MakeUp in New York, now is the time to apply for the US IT Awards, a great opportunity to boost your visibility on the American market for your 2026 innovations.