Why exhibit at MakeUp in NewYork 2027?

Showcase your innovations to the decision-makers who will shape tomorrow’s purchases.
MakeUp in NewYork brings together buyers, marketers, and R&D teams from leading skincare, makeup, and haircare brands, from LVMH to L’Oréal, from Charlotte Tilbury to Rare Beauty. Two days to meet your future partners, secure projects, and accelerate your growth in the American market.

September 22 & 23, 2027 - Javits Center, New York

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MakeUp in NewYork is for you if you are…

Formulator · OEM / ODM

To showcase your skincare, makeup, and haircare formulations to brands looking for industrial partners.

Packaging Specialist

To present your premium, sustainable, or disruptive solutions to purchasing directors and brand managers.

Ingredient Supplier

To highlight your actives, pigments, and biotech innovations to R&D and formulation teams.

Full-Service Manufacturer

To offer your end-to-end expertise (formula + packaging + filling) to emerging brands.

Accessories & Applicators

To promote your brushes, applicators, and tools to makeup and skincare brands.

Samples & Related Services

To connect with brands in launch or relaunch phases looking for prototypes and testing.

Ready to exhibit in September 2027?

Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
CONTACT THE SALES TEAM

What those who have exhibited say

As always the Makeup in shows are the best in the industry both the vendors and guests are treated so good…This show always produces new customers and new Opportunities for my company to grow. The Makeup team is amazing !! Congrats oin another amazing show…Can’t wait for LA…
ALLTA INTERNATIONAL INC
It is always a pleasure showing in MakeUp in NewYork. It is a great show, very focused, very B2B and very professionally organized.
WECKERLE COSMETICS USA INC
MakeUp in New York was a fantastic opportunity to unveil Capsum kkt: the new collaboration between Capsum and KKT Labs [...] The show had great energy, strong visitor flow, and excellent buzz around our stand. We look forward to being back in 2027!
CAPSUM KKT
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INNOVATION & TRENDS AWARDS

Showcase your innovation. Get it seen by the entire industry.
The Innovation & Trends Awards highlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, novel textures, boundary-pushing formulations, and packaging that reinvents usage.

Each product is reviewed by our independent international jury of beauty experts across 4 categories: Formulation, Contract Manufacturing, Packaging, Accessories. Finalists and winners are showcased in a dedicated exhibition area at the heart of the show, offering direct visibility to the decision-makers attending the event.

Ready to exhibit in September 2027?

Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
CONTACT THE SALES TEAM