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Nail Renaissance: Global and U.S. Trends Shaping the Future of Nail Beauty

Workshop

18/09/2025 | 13h30 - 14h15

The nail category is experiencing a true revival, fueled by creativity, innovation, and changing consumer expectations. From the global boom of nail artistry to the U.S. resurgence of lacquer and the rise of DIY solutions, nails have become both a fashion statement and a wellness ritual. This session brings together two complementary perspectives. Lana, founder of Glowly, a fast-growing NYC-based nail salon brand, will share on-the-ground insights into client expectations, service innovations, and what’s working now in salons. She’ll uncover how consumer behavior is evolving and the role of nail services in the broader beauty experience. Aurélie, Marketing Director of IL Cosmetics, one of the world’s leading nail polish manufacturers, will provide a deep dive into nail polish trends past, present, and future—highlighting innovations in formula, finish, and sustainability, and how global demand is shaping the U.S. market. Together, they will map the shifts redefining the nail category, where professional services meet product innovation, and discuss how brands can anticipate consumer desires to create the next generation of nail beauty.

Speakers