Latest Beauty Trends at MakeUp in NewYork

Thursday, June 11, 2026

Before MakeUp in Paris 2026: 9 exhibitors take the floor

They speak up. In 3 questions. See you in one week. Before you meet them on the show floor on June 17 & 18, the Newcomers, the Loyals and the Performers answer 3 questions.

Wednesday, June 10, 2026

Maximalist Beauty

Is the reign of the Clean Girl coming to an end? All signs are pointing in that direction: the return of color, rhinestones, ultra-expressive nail art, messy hairstyles, saturated aesthetics… and pop figures like Zara Larsson and Chappell Roan.

Monday, June 8, 2026

Category Convergence: Blurring the Lines Between Beauty Segments

As beauty consumers seek greater efficiency, value, and personalization, the boundaries between categories are rapidly dissolving. Skin care is becoming cosmetic, make-up is becoming treatment-driven, fragrance is entering personal care, and wellness is increasingly merging with aesthetics and longevity. This growing phenomenon – defined by BEAUTYSTREAMS as Category Convergence - is reshaping the future of beauty innovation.

Tuesday, June 2, 2026

L'allure française, héritage et réinvention.

À quelques jours du show, MakeUp in Paris vous livre une analyse approfondie de la French Beauty à travers quatre lectures complémentaires : le consommateur, la culture, les marques et le show floor. Quatre regards d'experts pour vous donner les clés d'une scène qui n'a jamais autant compté, et vous préparer aux 17 et 18 juin prochain au Carrousel du Louvre.

Saturday, May 30, 2026

Making Mascara Personalization Accessible to Everyone

Essentia is an Italian company with over 25 years of expertise in the development and production of cosmetic lines. Specializing in turnkey, full-service solutions, Essentia is recognized for its bold and forward-thinking approach to innovation.

Tuesday, May 19, 2026

SELECTIVE SHEER - The New Language of Visibility Across Beauty and Fashion

The notion of ‘bare skin’ or ‘nude’ is being redefined through engineered visibility, where complexion, material, and transparency are calibrated with increasing precision. This evolution reflects a broader cultural movement where intimacy, vulnerability, and sensuality are filtered, adjusted, and made intentional. Within this context, transparency becomes a constructed effect. The skin is no longer treated as a surface to expose, but as a medium to orchestrate, one where what is visible is deliberate, and what is diffused remains part of the narrative.

Thursday, May 7, 2026

MakeUp in Paris 2026: Innovation, Trends, and Business at the Heart of the Show

Ahead of the upcoming edition of MakeUp in Paris, Industries Cosmetics spoke with Asmaa Cherraf-Bonneville about the show’s ambitions, key market trends, and its strategic role for cosmetics industry players.

Monday, May 4, 2026

Longevity, Revitalization & Experiential Beauty

The beauty industry is entering a new era in which consumers no longer separate performance, sensoriality, sustainability, and emotional wellbeing.

Thursday, April 30, 2026

Before MakeUp in Paris 2026: 8 exhibitors take the floor

Packaging

Motivations, strategy, vision : they speak before you meet them on June 17 & 18

Thursday, April 9, 2026

K-Beauty Evolution: Resetting the Beauty Bar

Korea overtook the US as the 2nd largest cosmetics exporter. Discover how the K-beauty global expansion and retail growth are resetting the industry bar.

Monday, February 16, 2026

Building Beauty’s Next Era: Why Trust, Ethics, and Networks Are Becoming Strategic Assets

According to BEAUTYSTREAMS’ latest White Paper, beauty brands are operating in an environment shaped by fragmented power, accelerating technology, and shifting moral expectations, where clarity can no longer be derived from isolated data points alone.

Wednesday, February 11, 2026

The New Little Luxuries: How Beauty Brands Are Winning Without Premium Pricing

As inflation continues to shape beauty spending, consumers are becoming far more intentional about where their dollars go. Rising prices haven’t dampened demand, but they have raised the bar for what products are expected to deliver in return.

Monday, February 9, 2026

What if Longevity Became Our New Horizon?

We are living in a time when medical progress pushes back the boundaries of human life every year. Driven by these advances, younger generations are developing a new ambition : to extend lifespan while preserving the vitality, freedom, and radiance of every single year.

Thursday, February 5, 2026

Reasonology: Why Realism, Transparency and Common Sense are Paramount Today

In a beauty market saturated with bold promises and viral claims, a new movement is emerging that calls for clarity, credibility, and restraint. Defined by BEAUTYSTREAMS as REASONOLOGY, this trend reflects a growing consumer demand for realistic product performance, transparent communication, and verifiable sustainability.

Tuesday, February 3, 2026

Liberating Rewards - Pleasure by Design

Beauty is becoming a space of heightened sensory connection, where touch, scent, and transformation merge to create a lasting emotional imprint. Shaped by the wellness movement and K-beauty’s sensorial sophistication, beauty is transforming into an augmented experience, one that soothes, engages, and performs beyond the surface.

Friday, January 30, 2026

Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead

As beauty and wellness enter 2026, consumers are shifting away from one-off solutions toward routines that function as systems. Rather than chasing quick fixes or viral products, they’re prioritizing habits that feel intentional, repeatable, and easy to maintain.

Monday, January 26, 2026

How Everyday Performance Is Redefining Makeup

Makeup has long been a fast-moving category shaped by frequent launches and evolving product claims. As prices rise and wallets tighten, consumer priorities are beginning to shift.

Tuesday, January 20, 2026

Longevity Unlocked: Towards a New Mission for Beauty

We are living in a deeply paradoxical era. Humanity has never lived so long: global life expectancy now stands at 72.5 years. Yet behind this seemingly triumphant progress lies another reality — healthy life expectancy still plateaus at around 63 years.

Monday, October 20, 2025

How AI is Reshaping the Beauty Playbook

The beauty industry moves fast. With new launches every week and shelves full of competition, standing out has never been harder. Spotting trends is only part of the challenge; the real test is knowing which ones will last and acting fast enough to capitalize on them.