MakeUp in™ welcomes an ever-evolving industry with endless creativity
Since its creation in 2010, MakeUp in™ has supported the rapid growth of the beauty industry. Each edition is marked by hundreds of innovations in formulation, packaging, and accessories. Ingredients, formulations, subcontractors, packaging and accessory suppliers, prestige brands, independent brands, distributors, and trendsetters gather in iconic cities to bring new skincare and makeup lines and products to life
Take advantage of this opportunity to meet qualified visitors: independent and prestige brands looking for their future partners to co-create tomorrow's beauty trends.
Use the event to meet your current clients, discuss ongoing projects, and explore new collaboration opportunities. Receive immediate feedback, facilitating the continuous improvement of your products and services.
Explore the exhibition to gain valuable insights into market trends, new technologies, and the strategies of your peers. Identify differentiation opportunities and adjust your strategies accordingly to strengthen your market position.
What our visitors are looking for ?
93% of de visitors at MakeUp in™ events come to find suppliers, gather information on new products and innovations, and learn about new practices and consumer trends.
70% are decision-makers
MARKETING - PRODUCT DEVELOPMENT
R&D
PURCHASE
OTHERS
They represent DNVB, indie and legacy brands, distributors, influencers and celebrity brands
FENTY BEAUTY - GLOW RECIPE CHARLOTTE TILBURY - SUPERGOOP! MAC - PEACH & LILY ILIA BEAUTY - BUBBLE RARE BEAUTY BY SELENA GOMEZ - DIEUX BENEFIT COSMETICS - FRESH MAKEUP BY MARIO - KNOURS BEAUTY E.L.F. BEAUTY - PEACE OUT SKINCARE NARS - BODYOGRAPHY - PAT MCGRATH COSMETIC - TULA - LA MER - MILANI - STILA COSMETICS - KIEHL'S SINCE 1851 - SOL DE JANEIRO - SHISEIDO...
Exhibitors Testimonials
As always the Makeup in shows are the best in the industry both the vendors and guests are treated so good…This show always produces new customers and new Opportunities for my company to grow. The Makeup team is amazing !! Congrats oin another amazing show…Can’t wait for LA…
It is always a pleasure showing in MakeUp in NewYork. It is a great show, very focused, very B2B and very professionally organized.
MUNY is not just an exhibition, but a cosmetic festival itself
Your innovations in the spotlight !
By participating in MakeUp in NewYork, you can compete in the IT Awards.
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
