MakeUp in NewYork: A Practical and Friendly Visit

D-10:

I make appointments with my suppliers.

D-5:

I organize my visit and plan the conferences, workshops, and activities I want to attend.

D-1:

I print my badge.

Day D:

I plan to arrive at 9:00 AM at the opening of the trade show, with my printed badge.
Upon arrival, I enjoy a cloakroom and a personalized welcome.

From 9am to 11am and 2pm to 4pm, coffee is free and unlimited.

The next day, I arrive with my printed badge, just like the day before, and enjoy all the benefits of the show.

Q & A

Question and Answers

My meetings gathered in one application: Keeptrack

The display visible on the stands and the exhibitors' badges allow you to collect their contact details. You will receive a personalized report at the end of the trade show, enabling you to leverage the contacts made during the event.
The app also provides the trade show map, the schedule of conferences and workshops, the list of 2025 exhibitors, and practical information.

At MakeUp in, we are committed to providing an inclusive and welcoming environment for all participants, including those with disabilities.

The Javits Center strives to make their facilities and services accessible to people with disabilities. Their campus features sidewalk ramps and automatic doors at all street levels, as well as accessible restrooms and elevators. Motorized devices may be used by people with mobility impairments subject to reasonable safety restrictions. For questions and concerns regarding accessibility, please call their Security and Safety Solutions Department at (212) 216-2196 during operating hours or send an e-mail to their ADA Coordinator at ADA@javitscenter.com.

A member of our team also speaks American Sign Language (intermediate level).

Visitor registration is done online via the “Badge request" button. Access is free but strictly reserved for beauty industry professionals only.

To preserve the confidentiality and image rights of the speakers, the conferences are exclusively accessible on-site. This exclusivity ensures participants enjoy a unique and privileged experience, right at the heart of the event.

Here’s how to get to the Javits Center:

🚇 By Public Transportation:
  • By metro: Line 7, station "34 St-Hudson Yards".
  • By bus: Lines M34, M42, M50, M12, and M11.
  • By bike: Use the Citi Bike sharing system. There are bike stations near the Javits Center.
  • By ferry: The NY Waterway is a convenient option for crossing the Hudson River to get to the Javits Center.

🚗 By Car
  • There are several main routes leading to the Javits Center, including the Henry Hudson Parkway/West Side Highway. There are also parking lots nearby.

🚗 By taxi
  • A taxi ride from midtown Manhattan takes about 9 minutes.

Thanks to its GLO.CAL concept (Global and Local), the MakeUp in trade shows are held in the most iconic beauty markets: Paris, New York, and Los Angeles

Yes, a cloakroom is available for free for visitors at the entrance of the show.

Step 1 – 10 days before the show:
I start by scheduling appointments with my suppliers to make the most of my time on site.
Step 2 – 5 days before:
I organize my visit by selecting the conferences, workshops, and activities I want to attend. This helps me structure my day and ensure I don’t miss any key moments.
Step 3 – The day before:
I print my badge to avoid delays at the entrance and ensure a smooth arrival.
Step 4 – Day of the event:
I arrive at 9:00 AM, right at the opening, with my PRINTED BADGE. Upon arrival, I enjoy a personalized welcome, access to a cloakroom, free coffee.
Step 5 – Second day of the show:
Just like on Day 1, I come prepared with my badge and continue exploring, networking, and attending sessions that interest me.

MakeUp in NewYork 2026 will take place on September 16-17, 2026 at the Javits Center, Hall 1E/1D, located at 429 11th Ave, New York
NY 10001, USA. 
The event is open from 9:00 AM to 5:00 PM.
Check the map below 👇

The Keeptrack app gathers all your meetings and business contacts in one place during the trade show MakeUp in. Thanks to the system connected to your booth and your exhibitor badges, you can scan visitors and automatically collect their professional details throughout the event.
Keeptrack also provides access to the interactive floor plan, the conference and workshop schedule, the 2026 exhibitor list, and all the practical information needed to make the most of your participation

If you need help organizing your visit, please contact: logan.tharpe@infopro-digital.com

MakeUp in NewYork will be held on September 16 & 17, 2026 at the Javits Center! From 9am to 5pm

Javits Center – Hall 1E/1D
429 11th Ave, New York
NY 10001, USA
See the directions