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Beyond K-Beauty: Understanding the Rise of C-Beauty

Conference

2026-09-17 | 01:45 PM - 02:30 PM (GMT-05:00) Eastern Time (US & Canada)

For a decade, K-beauty rewrote the global beauty rulebook, introducing new rituals, ingredients and a skin-first philosophy that transformed consumer expectations from Seoul to Sephora. Now Chinese beauty is writing its own chapter, and doing it fast. Backed by a domestic market used as a real-time testing ground, livestream commerce that compresses launch cycles to weeks, and formulation blending traditional ingredients with fermentation and biotech science, C-beauty brands are producing genuine innovation in both product and packaging that the rest of the industry is starting to watch closely. Global groups are already paying attention, with recent strategic investments in Chinese skincare brands signaling that this is no longer a trend to observe from a distance. The innovation itself is proving hard to ignore. The conversation looks at what C-beauty is bringing to the table that the rest of the world doesn't have yet, and what a genuinely polycentric beauty world, with no single culture holding the crown, might look like next.

Speakers