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Hush State - Why Beauty Is Becoming a Sanctuary for Emotional Recovery

Conference

2026-09-17 | 12:45 PM - 01:30 PM (GMT-05:00) Eastern Time (US & Canada)

Beauty is entering a new era. As consumers seek greater emotional resilience in an increasingly uncertain world, beauty is evolving beyond aesthetics and traditional self-care. Products are increasingly expected to create a sense of protection, restore emotional balance and support long-term well-being.
In this forward-looking session, Leïla Rochet will introduce Cosmetics IC's Hush State framework, exploring why emotional recovery is emerging as one of beauty's next cultural frontiers. Beauty is no longer expected simply to beautify or offer moments of relaxation; it is increasingly designed to create lasting feelings of comfort, reassurance and restoration. Alex Rawitz, Director of Research & Insights at CreatorIQ, will reveal exclusive data on how protective skincare, dermocosmetics and emotionally resonant beauty brands and narratives are gaining momentum across digital culture.

The session concludes with Jacqueline Jackson of Fresh, whose brand has long transformed daily skincare rituals into elevated moments of sensorial care. Together, the speakers will discuss how emotional benefits, protective formulations and immersive product experiences are redefining premium beauty.

Speakers