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TestParty - Beauty That Converts Everywhere: How Inclusive Design Drives Discovery, AI Visibility, and Sales

Workshop

2026-09-17 | 03:30 PM - 04:15 PM (GMT-05:00) Eastern Time (US & Canada)

Search is changing fast. Shoppers still use Google, but they’re also turning to ChatGPT, Perplexity, and AI shopping agents to discover and compare products — and those systems rely on the same underlying structure as screen readers. In this 30-minute workshop, Michael Bervell, Founder and CEO of TestParty, breaks down how accessibility now powers SEO, AI visibility, and conversion, and shares a practical checklist indie and emerging beauty brands can act on this quarter to improve discoverability, search performance, and sales — no dev team required.

Speakers