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Asia Cosme Lab - Asia leads: scalp care as beauty's next territory

Workshop

2026-09-17 | 12:30 PM - 01:15 PM (GMT-05:00) Eastern Time (US & Canada)

Haircare is going through its "skinification" moment — scalp health is now the entry point, not an afterthought. Climate stress in markets like Japan or Thailand and the boom of hair loss and thinning in China are pushing consumers toward scalp-first routines: serums, ampoules, and tonics now dominate the conversation. Olive Young's recent scalp care oriented pop-up and Korean media's Ozempic Hair playbook show this isn't niche — it's mainstream in Asia. This talk will look at the scalp innovations coming out of Asia that are set to influence Western markets and brands : scalp scaling, exosomes and PDRN infused serums, new applicators, tech devices, warming and cooling textures, scalp protection...

Speakers