With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 with her own personal funding and turned it into America’s #1 Lash & Brow Serum Brand. Her path into beauty began early in retail, but it was discovering a lash enhancing serum that truly worked for her after experiencing postpartum lash loss, that propelled her entrepreneurial spirit into high gear. Early in her career, Alicia hosted The Health Buzz, a radio show where she interviewed top experts and doctors about beauty trends and innovations. The founding of Grande Cosmetics and its award-winning hero product, GrandeLASH-MD Lash Enhancing Serum, a revolutionary formula that promotes longer, thicker-looking lashes, was inspired by those insights. After 18 years as Founder and CEO, Alicia transitioned into the role of Chief Visionary Officer to focus more deeply on long-term strategy, innovation, & future growth. Alicia leads a female-founded company that employs a diverse team of women and retails at Sephora, Ulta Beauty, Amazon, and Salon Centric. Through Grande Gives Back, she has helped raise over $1,000,000 for women’s health and social impact organizations. Her leadership has been recognized with more than 150 beauty awards, including the 2023 CEW Female Founder Honoree and 2024 New You Media Entrepreneur of the Year.
