Allison Slater Ray

Co-Founder

Description: Allison Slater Ray is a seasoned beauty and wellness executive with more than 25 years of experience shaping iconic brands and building high-growth businesses across retail, e-commerce, and marketing. She is Co-Founder of Breakthru Beauty, an advisory firm launched in 2024 with Lisa Motzko Hamilton, that provides C-suite expertise to brands from emerging start-ups to established global players. Previously, Allison was President of MBX, a pioneering Korean beauty incubator, where she now serves as an Advisory Board Member. Earlier, as Senior Vice President of Marketing at IT Cosmetics, she helped drive the brand to the #1 position at Ulta Beauty and played a pivotal role in its $1.2B acquisition by L’Oréal—the largest in the company’s history. Allison also spent over a decade at Sephora, where she created and scaled the Brand Marketing team, transforming it into an in-house agency for the retailer’s portfolio of brands. Today at Breakthru Beauty, she and Lisa partner with more than 20 K-beauty and global brands—including Anua, Soshe, Wonderskin, and Estée Lauder Companies—to craft winning retail strategies and accelerate growth well beyond launch

Workshop

09/16/2026 | 11:30 - 12:15 (GMT-05:00) Eastern Time (US & Canada)