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Beauty Talk - Beauty Rewired for 2030: How Science and Technology Are Reshaping Innovation

Workshop

2025-09-17 | 01:30 PM - 02:15 PM

As beauty moves toward 2030, the industry is being fundamentally rewired by science, technology, and shifting consumer priorities.

In this forward-looking session, Leïla Rochet will open with the agency’s vision for Beauty Rewired – Adaptive Beauty Systems , exploring how new technologies;  from biotech and skin diagnostics to AI and sensorial interfaces - are converging to transform what beauty can be. This boundaryless landscape is fueling groundbreaking innovation, redefining performance, and reshaping consumer expectations around efficacy, personalization, and trust.

Alex Rawitz of CreatorIQ will share exclusive insights drawn from Google and social media analysis, revealing how science-centric storytelling is influencing consumer behavior — from ingredient fluency to clinical claims, and the growing desire for verifiable results.

Sarah Jindal of Mintel will join the discussion to offer a market intelligence lens, unpacking how brands are operationalizing science and technology to meet the demands of a more educated, data-aware, and results-driven consumer base.

Together, the speakers will explore how precision, personalization, and proof are fast becoming the new metrics of innovation -  and what this means for the future of product development, brand positioning, and consumer engagement.

Speakers