Shalini Hernandez
Founder & CEO
- Société
- Lady Rogue Beauty
- Description
- Shalini Hernandez is the Founder & CEO of Lady Rogue Beauty, a beauty-tech company advancing radical shade inclusivity through AI-driven shade development and clinically tested Ayurvedic skincare actives. With a focus on South Asian and melanin-rich skin tones often left behind by mainstream beauty, her brand is setting a new standard for inclusivity and performance. A CPA and former senior finance leader, she brings 20+ years of experience across Canada’s top banks and government, Shalini brings a rare combination of Financial acumen and product innovation. Her work has already earned industry recognition as the Beauty Tank winner at MakeUp in LA and has been a guest lecturer at FIT New York and Rutgers School of Packaging Engineering. In addition, Shalini founded Beautiful Numbers, a financial consulting practice helping early-stage founders make data-informed decisions on pricing, unit economics, and launch strategy.