With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 as the first “functional cosmetics” makeup brand. Alicia’s road to beauty success was navigated early on, when as a teen she dove into beauty retail, but it was when Alicia discovered a lash enhancing serum that truly worked for her most discerning client – herself after experiencing postpartum hair loss – that her entrepreneurial spirit kicked into high-gear. Early in her beauty career, Alicia began her own radio show, “The Health Buzz,” on which she interviewed top experts and doctors about the latest beauty trends and innovations. Those innovations are what inspired her next big beauty adventure, the founding of Grande Cosmetics and the highly-coveted, award-winning product that started it all: GrandeLASH-MD Lash Enhancing Serum. A revolutionary serum that promotes longer, thicker-looking lashes.