MakeUp in NewYork 2025 - Beauty Talks & Inspiration Bar

MakeUp in NewYork is proud to announce the continuation of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, for a unique animation: The Forecasting and Innovation Corner (A48) held on September 17 and 18 at the Javitz Center.

For this edition, the agency will spotlight 4 Beauty Trends, host 2 Beauty Talks, and present their celebrated Inspiration Bar, featuring innovative products sourced from all around the world.

With innovation driving the conversation, attendees are invited to book a seat at the Inspiration Bar, where the Cosmetics Inspiration & Creation team will decipher cutting-edge product concepts gathered from around the globe. Guided by the agency’s Chief Inspiration Officer, Leila Rochet, the Beauty Talks will unite industry leaders to explore the transformative trends shaping the future of beauty.

The agency will showcase the 4 Beauty Themes that will influence 2030

“In a world shaped by instability, rising intelligence, and shifting desires, beauty is shedding its former boundaries. It’s evolving into a dynamic, adaptive system — intuitive, responsive, and endlessly reconfigurable. Consumers are no longer just choosing products; they’re navigating emotional, functional, and expressive states. As we approach 2030, beauty will be animated by new forces, with innovation and global influence driving the next era.”

Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation invites attendees to explore 4 key Beauty Trends and gain insight into the transformative themes redefining the beauty landscape:

1. Beauty Rewired – Adaptive Beauty Systems

From synthetic biology to AI, beauty is becoming smart, sensing, and self-evolving.

No longer just applied, beauty is engineered. At the intersection of biology, computation, and material science, we are seeing the rise of adaptive systems: from AI-driven formulations to biotech-infused actives and sensorial interfaces. These next codes are not only rewriting how beauty performs; they’re transforming how it understands, responds to, and evolves with each individual.

2. Rooted Realities – Beauty in Balance with Nature

Beauty is shifting from extractive to reciprocal - inspired by ancestral knowledge, biodiverse systems, and earth-centered design.

As consumers seek deeper meaning and connection, brands must tap into this desire for grounding experiences, regenerative sourcing, and soulful storytelling. The future lies in honoring the past, preserving the planet, and reconnecting with beauty’s most essential source: the natural world.

3. Motion-Proof – Beauty That Keeps Up

High-performance skincare and makeup for life on the move. In a world of rising heat, fast-paced routines, and shifting environments, the face is constantly exposed — and expected to perform. This trend highlights the rise of motion-proof beauty: hybrid products that combine longwear, climate resistance, and breathable comfort. From sweat-resistant pigments to barrier-boosting actives, beauty becomes a daily ally; protecting, adapting, and enhancing the face in real time, through every element and every motion.

4. Transformative Touch – Where Pleasure Meets Performance

In the TikTok-fueled beauty economy, performance is no longer just about results; it’s about instant, shareable impact. Sensorial experiences have become the new markers of efficacy: a tingling serum, a tightening mask, a shimmering balm. This cultural shift reframes pleasure not as indulgence, but as evidence of action. Texture, transformation, and theatricality are elevated as tools of performance; turning every swipe, melt, or shift into a statement. Beauty now performs in real time, where sensation becomes the show and results are expressed through the skin.

INSPIRATION BAR

Experience the iconic Inspiration Bar – 2 VIP sessions per day at Booth A48

Cosmetics Inspiration & Creation’s signature Inspiration Bar returns to MakeUp in Los Angeles (Booth A48) to showcase a curation of groundbreaking skincare and makeup innovations sourced from around the globe.

This year the agency will present 2 VIP sessions per day, where visitors will be guided through the bar’s 4 innovation themes by the agency’s Chief Inspiration Officer, Leila Rochet. These sessions will be illustrated by product innovations spotted by the agency, from disruptive textures to unexpected effects, and forward-thinking packaging designs, each chosen for their ability to inspire and ignite creativity.

More than just a showcase, the Inspiration Bar is tailored to spark innovation and provide actionable insights. Whether you're seeking fresh perspectives from international markets or strategic direction, this experience is crafted to guide and empower your creative process.

Sessions day 1 – September 17, 2025 – Inspiration Bar (presentation & product discovery)

# 1 – 11:00 am – 11:30 am

#2 – 3:00 pm – 3:30 pm

Sessions day 2 – September 18, 2025 – Inspiration Bar (presentation & product discovery)

# 1 – 11:00 am – 11:30 am

#2 – 1:00 pm – 1:30 pm

Secure your spot for a private session at the Inspiration Bar today (mail to contact@inspiration-creation.com) and let our team walk you through the most influential product innovations shaping the future of beauty.

Attend 2 Inspirational Beauty Talks with Industry Experts

Beauty Talk - Beauty Rewired for 2030: How Science and Technology Are Reshaping Innovation

September 17, 2025, from 1.30 pm to 2.15 pm at The Beauty Agora

Speakers: Leïla Rochet (CIO of Cosmetics IC) Alex Rawitz (Director of Research and Insights of CreatorIQ) and Sarah Jindal ( Mintel).

As beauty moves toward 2030, the industry is being fundamentally rewired by science, technology, and shifting consumer priorities.

In this forward-looking session, Leïla Rochet will open with the agency’s vision for Beauty Rewired – Adaptive Beauty Systems , exploring how new technologies; from biotech and skin diagnostics to AI and sensorial interfaces - are converging to transform what beauty can be. This boundaryless landscape is fueling groundbreaking innovation, redefining performance, and reshaping consumer expectations around efficacy, personalization, and trust.

Alex Rawitz of CreatorIQ will share exclusive insights drawn from Google and social media analysis, revealing how science-centric storytelling is influencing consumer behavior — from ingredient fluency to clinical claims, and the growing desire for verifiable results.

Sarah Jindal of Mintel will join the discussion to offer a market intelligence lens, unpacking how brands are operationalizing science and technology to meet the demands of a more educated, data-aware, and results-driven consumer base.

Together, the speakers will explore how precision, personalization, and proof are fast becoming the new metrics of innovation - and what this means for the future of product development, brand positioning, and consumer engagement.

Beauty Talk 2 - Clean Beauty 2030: Redefining Growth, Purpose, and Performance

September 18, 2025, from 2.30 pm to 3.15 pm at The Conference Room

Speakers: Leïla Rochet (CIO of Cosmetics IC), Romain Gaillard (CEO of The Detox Market) and more speakers to be announced.

As Clean Beauty matures beyond niche retail and into the mainstream, its future is being shaped by new imperatives: climate disruption, consumer pragmatism, and the demand for proven efficacy. In this prospective session, we’ll explore what Clean Beauty could (and must) become by 2030.

Leila Rochet will open with the agency’s vision for Clean Beauty 2030, outlining the international challenges and innovation perspectives reshaping the segment. Drawing inspiration from global markets and adjacent industries, she will explore how emerging technologies — from biotech to digital traceability — are transforming consumer expectations and enabling a new standard of Clean: one defined by performance, purpose, and environmental adaptation.

What happens when transparency and climate resilience become non-negotiable? What opportunities - or risks - lie ahead for brands navigating slowed growth and an evolving definition of “clean”?

The conversation will continue with Romain Gaillard (CEO, The Detox Market) and leading Brands (name tbc) as they share their perspectives on the next chapter of Clean Beauty — where it's going, what needs to change, and how to lead with integrity in a rapidly shifting landscape.

About Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.

The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations and market data, and deciphering the latest product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers and beauty chemists work closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.

Contact

For more information, email the team at contact@inspiration-creation.com or visit the website at www.inspiration-creation.com.

contact@inspiration-creation.com / www.inspiration-creation.com