The Beauty Tank by MakeUp in
The Beauty Tank, a competition dedicated to emerging beauty brands and presented in the Beauty Agora
How does it work?
The competition is open to all beauty entrepreneurs worldwide who have skincare or makeup brand ideas at any stage, from concept to pre-launch.
The first selection stage will reveal 10 finalists who will present their project/brand to the Beauty Tank jury and an exclusive audience of brand owners, beauty investors, strategic partners, manufacturers, and beauty influencers.
Key Points:
- Finalist Presentations: Each finalist will have 3 minutes to present their project/brand on stage, followed by 3 minutes of Q&A with participants and the jury.
- Evaluation Criteria: The jury will judge each concept based on the following criteria: brand story, creativity, brand concept, target consumers, product roadmap, ingredients, certifications, strategy, packaging, and sustainability.
- Prizes: One winner will be selected in each category, offering valuable recognition and increased visibility.
Beauty Tank 2025 Competition Schedule and Jury – Coming soon.
List of expert jury members to be announced...!
For any questions, please contact Logan Tharpe: logan.tharpe@infopro-digital.com
2024 Winners
Skincare Category: Substance of Light
Founder: Clara Nentille
Substance Of Light® revolutionizes skin protection with innovative, easy-to-use products for your daily routine. Inspired by light—both essential and harmful—these formulas defend against UVB, UVA, blue light, and pollution, which accelerate aging and skin damage. They make daily sun protection effortless with high-performance, practical, and sensorial products designed for seamless reapplication, indoors or outdoors.
Contact:
www.substanceoflight.com
Insta: @substanceoflight
clara@substanceoflight.com
www.linkedin.com/in/clara-nentille
Makeup Category: The Island Cosmetics
Founder & CEO: Sarra Vencatachellum
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