The PopUp in Lab
Create your own cosmetics
Welcome to pop-up laboratory hosted by our partner Luisa Oliva and her team at MakeUp in NewYork, where the fusion of beauty and innovation knows no limits.
“Ateliers are spaces where artisans bring their visions to life. In the cosmetics realm, formulation is an intricate dance between scientific precision and creative expression.”
At the PopUp in Lab, we’re committed to pushing the envelope of cosmetic formulation.
Our focus lies in crafting cosmetics with Clean Emotional Textures, utilizing Natural Ingredients, emollients, emulsifiers, pigments, gelling compounds, and explore Surprising Innovations.
You will explore the textures, feel the ingredients have a unique immersive experience on the heart of technics of tailor-made products.
Through 12 hands-on DIY sessions, immerse yourself in the art of cosmetic formulation and the allure of natural ingredients. Explore avant-garde techniques that define the future of beauty.
In each 45-minute session, they will personally walk you through every step, ensuring you acquire practical skills and invaluable insights. Plus, take home your very own customized beauty product crafted under their expert guidance. Don’t miss out on this exclusive opportunity!
🌸 POP-UP IN LAB | MakeUp in New York
Formulation Experience by LO Consulting
September 17–18, 2025 | Center415, NYC
After Paris and LA, LO Consulting’s & Pop-Up in Lab make its debut in New York City, and this 4th edition is our most exciting yet.
Two immersive days of hands-on formulation sessions, powered by the textures and technologies shaping tomorrow’s beauty.
💡OUR FORMULAS: Hybrid, Transformative & Lab-Crafted
Designed and developed in our lab, these hybrid skincare formulas deliver more than just texture, they’re sensorial, functional, and transformative while also being vegan & cruelty free.
🌼THE THEME: BLOOM AHEAD
This season is about rebirth through beauty, light shifting, petals opening, and skin awakening. Inspired by pastel tones, fresh botanicals, and that late-summer glow, our two new creations bring this moment to life.
✨FORMULATION SESSIONS
LUMINOUS BLOOM
Light-Infuser · Hydrating & Brightening Hybrid
September 17 – Morning & Afternoon Sessions
BLOOMLIGHT ESSENCE
Silky-Mist · Defends, Glows & Firms
September 18 – Morning & Afternoon Sessions
For the first time in NYC, we bring this lab-led experience to a new community, and we can’t wait to meet you there!
Spots are limited — join us for a hands-on skincare experience
About Luisa Oliva :
Our partner Luisa Oliva is a formulation designer with a global innovation footprint and a track record of best-selling formulations.
Luisa Oliva Consulting is driven by creativity and innovation. Their team offers formulation consulting services and training to create high-end and innovative formulas for international beauty brands, raw material suppliers, and manufacturers. They develop formulations tailor-made to specific needs and enhanced by their understanding of different beauty markets and the global industry. They combine their deep expertise and experiences, using creative thinking and a forward-thinking mindset and focusing on innovation to push boundaries in the industry.