mardi 12 août 2025
Asian Makeup: Freshness & Innovation
Trends Agency
FROM JAPAN
KEY CONCEPT: At the crossroads of makeup and fragrance, refreshingly fragranced makeup fixing mists are an invigorating summer fix for makeup and mind. ATTENIR launched a limited-edition makeup setting mist in three scents in Japan: Lime & Mint, Italian Limone & Mint and Passion fruit & Citrus. OSAJI NUANCE SKIN FIX MIST is infused with Seseragi scent - an invigorating peppermint-based essential oil blend, that even refreshes the mood.
KEY TEXTURE: Next-generation lip glosses focus on lip care, incorporating the latest ingredients to enhance the fullness of bare lips. In Japan, By TTT LIP CARE ESSENCE contains glutathione, while FAS’s developed a new LIP SERUM enriched with the same ingredient as their skincare range: fermented ceramides and fermented black rice to nourish and care for the skin.
FROM CHINA
KEY CONCEPT: makeup for dynamic and active lifestyle. JUDYDOLL launches its first sub-brand, JUDYDOLL LIVE, featuring high-performance makeup specially crafted for dynamic, active moments, ensuring flawless beauty during sports and outdoor activities"; 5 Protections"—waterproof, sweat-proof, sun-proof, smudge-proof, and heat-resistant—paired with a "Zero Feel" promise: zero stuffiness, zero greasiness, zero cakiness, zero stickiness, and zero film-like residue.
KEY TEXTURE: trendy textures rise in the continuity of the famous lip “muds” – creamy comfort mattes that allow line-free lips such as PERFECT DIARY ESSENCE LIP CREAM. Formulated with Sodium Hyaluronate and Squalane, effectively hide lip lines, keep the lips moisturized and plump at all times.
FROM KOREA
KEY CONCEPT: Pore coverage is a key claim for Korean complexion new launches and brands now innovate with ingenious claims such as pore “color correction” or pore “shadow” coverage. ESPOIR has launched in April Amore Pacific group’s first foundation proven to correct the pore color (brightness, redness and yellow tones). WAKEMAKE launched SEAMLESS WEAR FOUNDATION SPF30+ PA+++in bright ivory shade that brightens the dark pore shadow, creating a lightweight fresh pore coverage.
KEY TEXTURE: The jelly powder or jelly balm format, nicknamed the « blotting paper balm » is hot on Korean social media. The new launches from ETUDE SEBUM SOAK JELLY POWDER - a transparent jelly powder that absorbs excess sebum, blurs pores and uneven skin texture, and from HOLIKA HOLIKA MY FACE PIECE CONCEALER are all out of stock in Korea.
Ready to dive deeper into the world of Korean beauty and Asian makeup brands?
Stay tuned for part 2: K BEAUTY & MAKEUP – INSPIRING ASIA & THE WORLD
Heloise Lefebvre du Prey from Asia Cosme Lab
Asia Cosme Lab is a French trend and innovation consulting agency, expert in Asian cosmetic markets:
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.