ANIMATIONS
2026 Trends Partners
Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in NewYork offers a trends space gathering the best international experts from the agencies.
Asia Cosme Lab
Expert insight into Asian markets.
Founded in 2003 by Florence Bernardin, the leading French reference on Asian beauty. Its multicultural team, based near Paris, decodes Japan, Korea, China, India, and Southeast Asia through 12 to 14 field trips per year, over 600 reports annually, and more than 100 loyal clients worldwide. To understand trends born in the East before they sweep the West.
Beautystreams
The global beauty industry insights reference.
An international B2B platform delivering strategic insights, forward-looking forecasts, and in-depth product intelligence, BEAUTYSTREAMS empowers R&D, marketing, and strategy teams across six continents to anticipate and shape the future of beauty. Its expertise is driven by a multidisciplinary team of specialized analysts and a proprietary trend forecasting methodology that synthesizes emerging consumer behaviors, market data, and product observation - providing a holistic, macro perspective on the evolving beauty landscape.
Cosmetics Inspiration & Creation
Cultural decoding of beauty innovation.
Cosmetics Inspiration & Creation is an international forecasting and innovation agency dedicated to shaping the future of beauty. Founded by Leïla Rochet in 2007 (Cornell MBA, ex-P&G, ex LVMH), the agency brings together global expertise across cosmetic science, brand strategy, marketing, cultural storytelling, and content creation.
The agency’s services span Foresight & Beauty Intelligence, Innovation & Product Development, and Strategic Communication & Messaging, supporting prestige brands, indie disruptors, ingredient suppliers, and manufacturers in building future-proof beauty strategies.
Daash Intelligence
Daash is a new, next generation commerce intelligence platform for the prestige beauty, personal care, and health & wellness industries. Think traditional intelligence tools but without the frustrating limitations. We’re enabling leading brands to track and understand the sales performance of competitor’s products and SKUs within brick & mortar retailers, including exclusive brands and products.
LO Consulting | Luisa Oliva
Formulation as both art and strategy.
Luisa Oliva is the founder of LO Consulting in Paris, specializing in skincare and makeup formulation. A pharmacist and cosmetic scientist with 25 years of experience, she has collaborated with major international groups. She develops tailor-made, clean, and vegan products, integrating biotechnology, trends, and academic expertise, and also offers formulation training.
Spate
Behavioral data powering beauty insights.
Spate is an AI-powered market research platform that uncovers the next big consumer trends by analyzing over 900 billion search signals, 150 million TikTok posts, and 50 million Instagram posts globally. It provides actionable insights to help brands refine their marketing strategies, craft social media content, and plan research and development. With Spate, brands can differentiate between fleeting and lasting trends, measure competition, and understand consumer needs for better positioning and messaging.