BACK

Packaging reimagined: from playful design to functional innovation

Conference

2026-09-16 | 11:00 AM - 11:45 AM (GMT-05:00) Eastern Time (US & Canada)

Packaging is no longer a finishing touch, it's a full part of the consumer journey, capable of making or breaking the product experience. This session explores the growing complexity of packaging design today: creating something that stands out on a shelf while genuinely performing, through applicators, massaging tips and delivery-enhancing formats. It also looks at where the market is heading, from pared-back minimalist packaging to a maximalist wave where playful, charm-like and jewellery-inspired designs create real emotional connection. Beyond function, this is about how packaging makes people feel, and why that matters just as much as how well it works.

Speakers