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Influences of Beauty, where does the french beauty stand?

Conference

2026-09-16 | 01:00 PM - 01:45 PM

French beauty built its reputation on heritage, craftsmanship and an unmistakable sense of flair, but in a global market that now moves faster and offers more choice than ever, this session asks whether that reputation still holds. From French pharmacy shelves that American travellers famously empty on every trip to Paris, to the broader question of whether French fashion and beauty still make consumers dream the way they once did, the conversation explores what French beauty's soft power actually means today, and how to hold onto it, or win it back, in a market that no longer waits.

Speakers