MakeUp in NewYork, where innovative ideas take shape
Cosmetic brand, distributor, retailer, or trendsetter, multiple sources of inspiration await you.
Innovation Contest
Are you looking for innovations?
The IT Awards contest celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Philanthropy Partner: GlamourGals
For 25 years, GlamourGals has empowered teen leaders to end senior isolation through beauty makeovers, companionship, and heartfelt connection. Visit our My Dear Friend card writing stations to share kindness with seniors and take part in a simple, meaningful way to bring a smile to someone's day.
Our Partners
