MakeUp in NewYork, where innovative ideas take shape
Cosmetic brand, distributor, retailer, or trendsetter, multiple sources of inspiration await you.
Are you an upcoming beauty brand? Submit your application for The Beauty Tank at MakeUp in NewYork today!
We're searching for indie founders to pitch their brands live at the show.
Innovation Contest
Are you looking for innovations?
The IT Awards contest celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our Partners
