Show News and Trends

Before MakeUp in NewYork 2026: 6 exhibitors take the floor
Wednesday, August 12, 2026

Before MakeUp in NewYork 2026: 6 exhibitors take the floor

AccessoriesContract Manufacturing (OEM/ODM)IngredientsPackagingTurnkey solutions

Motivations, strategy, vision : exhibitors speak before you meet them on September 16 & 17

The viral beauty economy: Decoding social media power in makeup by Cosmetics Inspiration & Creation
Friday, July 31, 2026

The viral beauty economy: Decoding social media power in makeup by Cosmetics Inspiration & Creation

Agency (communication / marketing / trends / digital/AI)

Social media has become one of the most influential forces shaping the makeup industry, transforming the way trends emerge, products gain visibility and consumers define beauty.

UV Care in Asia, from new sophistication to makeup hybridation
Friday, July 24, 2026

UV Care in Asia, from new sophistication to makeup hybridation

Agency (communication / marketing / trends / digital/AI)

In China, UV care goes beyond basic sun protection, incorporating advanced skincare benefits such as brightening care, tone balancing, and formulas designed for sensitive or post-procedure skin.

Peptides: From Clinical Niche to Consumer Mainstream
Wednesday, July 22, 2026

Peptides: From Clinical Niche to Consumer Mainstream

Agency (communication / marketing / trends / digital/AI)

Once confined to labs and dermatology offices, peptides now sit squarely in everyday consumer conversations, and Spate's latest report confirms this with hard numbers. Year-over-year momentum across Google, TikTok, and Instagram places the ingredient firmly in the growth stage of the trend life cycle.

Before MakeUp in Paris 2026: 9 exhibitors take the floor
Thursday, June 11, 2026

Before MakeUp in Paris 2026: 9 exhibitors take the floor

Packaging

They speak up. In 3 questions. See you in one week. Before you meet them on the show floor on June 17 & 18, the Newcomers, the Loyals and the Performers answer 3 questions.

Maximalist Beauty
Wednesday, June 10, 2026

Maximalist Beauty

Agency (communication / marketing / trends / digital/AI)

Is the reign of the Clean Girl coming to an end? All signs are pointing in that direction: the return of color, rhinestones, ultra-expressive nail art, messy hairstyles, saturated aesthetics… and pop figures like Zara Larsson and Chappell Roan.

Category Convergence: Blurring the Lines Between Beauty Segments
Monday, June 8, 2026

Category Convergence: Blurring the Lines Between Beauty Segments

Agency (communication / marketing / trends / digital/AI)

As beauty consumers seek greater efficiency, value, and personalization, the boundaries between categories are rapidly dissolving. Skin care is becoming cosmetic, make-up is becoming treatment-driven, fragrance is entering personal care, and wellness is increasingly merging with aesthetics and longevity. This growing phenomenon – defined by BEAUTYSTREAMS as Category Convergence - is reshaping the future of beauty innovation.

L'allure française, héritage et réinvention.
Tuesday, June 2, 2026

L'allure française, héritage et réinvention.

Agency (communication / marketing / trends / digital/AI)

À quelques jours du show, MakeUp in Paris vous livre une analyse approfondie de la French Beauty à travers quatre lectures complémentaires : le consommateur, la culture, les marques et le show floor. Quatre regards d'experts pour vous donner les clés d'une scène qui n'a jamais autant compté, et vous préparer aux 17 et 18 juin prochain au Carrousel du Louvre.

Making Mascara Personalization Accessible to Everyone
Saturday, May 30, 2026

Making Mascara Personalization Accessible to Everyone

Contract Manufacturing (OEM/ODM)

Essentia is an Italian company with over 25 years of expertise in the development and production of cosmetic lines. Specializing in turnkey, full-service solutions, Essentia is recognized for its bold and forward-thinking approach to innovation.

SELECTIVE SHEER - The New Language of Visibility Across Beauty and Fashion
Tuesday, May 19, 2026

SELECTIVE SHEER - The New Language of Visibility Across Beauty and Fashion

Agency (communication / marketing / trends / digital/AI)

The notion of ‘bare skin’ or ‘nude’ is being redefined through engineered visibility, where complexion, material, and transparency are calibrated with increasing precision. This evolution reflects a broader cultural movement where intimacy, vulnerability, and sensuality are filtered, adjusted, and made intentional. Within this context, transparency becomes a constructed effect. The skin is no longer treated as a surface to expose, but as a medium to orchestrate, one where what is visible is deliberate, and what is diffused remains part of the narrative.

MakeUp in Paris 2026: Innovation, Trends, and Business at the Heart of the Show
Thursday, May 7, 2026

MakeUp in Paris 2026: Innovation, Trends, and Business at the Heart of the Show

Ahead of the upcoming edition of MakeUp in Paris, Industries Cosmetics spoke with Asmaa Cherraf-Bonneville about the show’s ambitions, key market trends, and its strategic role for cosmetics industry players.

Longevity, Revitalization & Experiential Beauty
Monday, May 4, 2026

Longevity, Revitalization & Experiential Beauty

Agency (communication / marketing / trends / digital/AI)

The beauty industry is entering a new era in which consumers no longer separate performance, sensoriality, sustainability, and emotional wellbeing.

Before MakeUp in Paris 2026: 8 exhibitors take the floor
Thursday, April 30, 2026

Before MakeUp in Paris 2026: 8 exhibitors take the floor

AccessoriesContract Manufacturing (OEM/ODM)IngredientsPackagingTurnkey solutions

Motivations, strategy, vision : they speak before you meet them on June 17 & 18

K-Beauty Evolution: Resetting the Beauty Bar
Thursday, April 9, 2026

K-Beauty Evolution: Resetting the Beauty Bar

Korea overtook the US as the 2nd largest cosmetics exporter. Discover how the K-beauty global expansion and retail growth are resetting the industry bar.

Building Beauty’s Next Era: Why Trust, Ethics, and Networks Are Becoming Strategic Assets
Monday, February 16, 2026

Building Beauty’s Next Era: Why Trust, Ethics, and Networks Are Becoming Strategic Assets

According to BEAUTYSTREAMS’ latest White Paper, beauty brands are operating in an environment shaped by fragmented power, accelerating technology, and shifting moral expectations, where clarity can no longer be derived from isolated data points alone.

The New Little Luxuries: How Beauty Brands Are Winning Without Premium Pricing
Wednesday, February 11, 2026

The New Little Luxuries: How Beauty Brands Are Winning Without Premium Pricing

As inflation continues to shape beauty spending, consumers are becoming far more intentional about where their dollars go. Rising prices haven’t dampened demand, but they have raised the bar for what products are expected to deliver in return.

What if Longevity Became Our New Horizon?
Monday, February 9, 2026

What if Longevity Became Our New Horizon?

We are living in a time when medical progress pushes back the boundaries of human life every year. Driven by these advances, younger generations are developing a new ambition : to extend lifespan while preserving the vitality, freedom, and radiance of every single year.

Reasonology: Why Realism, Transparency and Common Sense are Paramount Today
Thursday, February 5, 2026

Reasonology: Why Realism, Transparency and Common Sense are Paramount Today

In a beauty market saturated with bold promises and viral claims, a new movement is emerging that calls for clarity, credibility, and restraint. Defined by BEAUTYSTREAMS as REASONOLOGY, this trend reflects a growing consumer demand for realistic product performance, transparent communication, and verifiable sustainability.

Liberating Rewards - Pleasure by Design
Tuesday, February 3, 2026

Liberating Rewards - Pleasure by Design

Beauty is becoming a space of heightened sensory connection, where touch, scent, and transformation merge to create a lasting emotional imprint. Shaped by the wellness movement and K-beauty’s sensorial sophistication, beauty is transforming into an augmented experience, one that soothes, engages, and performs beyond the surface.

Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead
Friday, January 30, 2026

Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead

As beauty and wellness enter 2026, consumers are shifting away from one-off solutions toward routines that function as systems. Rather than chasing quick fixes or viral products, they’re prioritizing habits that feel intentional, repeatable, and easy to maintain.