Live the MakeUp in NewYork experience!

16 & 17 September 2026 at the Javits Center

MakeUp in NewYork, where innovative ideas take shape

Cosmetic brand, distributor, retailer, or trendsetter, multiple sources of inspiration await you.

Innovation Contest

Are you looking for innovations?

The IT Awards contest celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.

We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.

Our Partners 2025

Global Cosmetic Industry
Industries Cosmétiques
Formes de Luxe
Make Up Technology
The Powder Group
Pure Beauty
BW Confidential
Society of Cosmetic Chemists
Beautystreams
Cosmetics Inspiration & Creation
Beauty Packaging
Cosmetic Technology
Premium Beauty News
Cosmopolo
Export Magazine